On Feb. 2, German sports activities model Puma introduced they’ve signed the reigning Olympic 100m champion, Italy’s Marcell Lamont Jacobs, to a long-term contract.
In 2021, Jacobs sprinted onto the scene by profitable a sequence of huge races, together with Olympic gold within the 100m and the 4x100m relay. He’s additionally the reigning European 100m champion and the world and European 60m indoor champion, two titles he received in 2022. His private greatest over the 100m is 9.80 seconds.
“We’re thrilled to welcome Jacobs, as Usain Bolt’s successor, to the PUMA Household,” stated Pascal Rolling, head of sports activities advertising and marketing at Puma. “With Jacobs, Andre de Grasse, Shericka Jackson, Elaine Thompson-Herah and plenty of others, PUMA has an unimaginable lineup of dash athletes forward of some crucial observe and area occasions this 12 months and subsequent.”
Final summer time, Jacobs pulled out of the World Championship semi-final in Eugene on account of an harm he suffered to his biceps femoris (a part of the hamstring). His harm additionally resulted in him withdrawing from three Diamond League meets earlier within the season.
Jacobs has over a million followers on Instagram, the place he is named “crazylongjumper”, a reference to the occasion he first competed in as a professional—the lengthy soar. Jacobs was beforehand with Nike throughout all 4 of his main championship wins.
“The mix of his athletic success and his nice private model makes him a great ambassador for Puma,” stated Rolling in a press launch.
Jacobs will make his season debut this Saturday in Poland, sporting Puma’s new unique evoSPEED Tokyo Nitro spikes, which provide the last word mixture of energy and propulsion for optimum pace.