viernes, marzo 24, 2023

Model Focus – Simplon – Merlin Cycles Weblog


It will be straightforward to take a look at the Simplon vary of E-bikes and suppose the model should have launched on the E-bike wave in the previous couple of years. Nonetheless, the fact is that the model could be very nicely established, they began out nearly 100 years in the past in Austria…

Early Days

In 1928, Josef Hämmerle laid the inspiration stone in Lustenau, Austria and began promoting cameras, gramophones and their equipment. 4 years later, he added bicycles to his vary and relocated the enterprise to Onerous. In 1952 the bicycle commerce turns into a manufactory. Underneath the identify “Falke”, Josef and his son Kurt Hämmerle manufacture the primary particular person bikes.

Sink the Boats

Kurt and Heinz Hämmerle took over the enterprise from their father and commerce in bicycles, boats, boat engines and equipment. The assorted divisions ran in parallel for a number of years till the Hämmerle household determined to focus completely on the bicycle trade on the finish of the Nineteen Seventies. The bicycle manufacturing unit in Kohlplatzstraße wanted more room as a result of demand from Vorarlberg bicycle sellers. The Hämmerle household due to this fact expanded the corporate location with a brand new constructing.

Racing By way of the 70’s

The racing bike skilled a brand new heyday within the 70s. Simplon began to construct their very own racing bikes, which Heinz Hämmerle saved testing himself. His experiences circulation into the event of Simplon bikes. The motto: “We’ll construct the very best racing bike”. Gerhard Zadrobilek received the Tour of Austria on a Simplon bike. This rapidly brings the model consideration all through Austria and additional afield. The manufacturing on the Simplon headquarters was bursting on the seams. 9 staff labored on the website. In 1983, the Hämmerle household constructed a brand new firm constructing with a warehouse and meeting halls.

MTB Increase

Simplon contains the primary mountain bike fashions in its product vary of 1988. Kurt’s son Andreas, who was once a bike owner himself, brings ideas and concepts for this new technology of bicycles from the USA. He pushed ahead the event of the brand new fashions considerably. and helped allow Simplon to learn from the worldwide MTB growth.

90’s Carbon

Simplon had been comparatively early adopters of carbon fibre know-how. They began utilizing full carbon frames for Simplon bicycles for the primary time throughout the 1990’s. The know-how made it potential to considerably scale back the load of the person bike fashions. The primary Simplon full carbon sequence goes below the identify “Imaginative and prescient”.


Between 2000 and 2004, Simplon continued to depend on producing premium high quality bikes. The event of the frames and the meeting of roughly 7,000 bikes per yr. So as to have the ability to meet the growing demand for bicycles, the corporate expanded its working website on Oberen Achdamm. Heinz Hämmerle handed over the administration of Simplon to Andreas and Christian – for a well-positioned firm: Within the mid 2000’s, roughly 50 staff produce round 12,500 bicycles a yr.

Electrical Energy

With the curiosity in e-bikes, from 2011, a brand new development enriches Simplon’s vary of merchandise: the motor-assisted bikes section will develop steadily over the following few years. E-bikes grew to become an vital enterprise space for Simplon and one which they’d change into well-known for throughout Europe.

Buyer Scanning

Along with chosen sellers, Simplon supplied a standardised digital gross sales course of. A physique scanner digitally collected all related physique information from the shopper. On this means, Simplon can regulate the shopper’s desired bike optimally and in response to their wants. As well as, Simplon opens its product vary for the British marketplace for the primary time.

Extra Development

Simplon additional invested round a million euros in meeting and workplace area. With the extra flooring area, the corporate continued to modernize its location and services. The Expertise Middle opened its doorways to potential new clients. As a premium producer, Simplon relied upon a model promise that may be finest skilled in particular person, in addition to on intensive but private recommendation for its clients, this ensures a great match between buyer and bike.

Present Vary

Simplon produce a variety of bikes, each common human powered and electrical pedal help. The place Simplon do issues otherwise, nevertheless, is with the usage of carbon fibre frames throughout all mannequin types – not simply race bikes. Simplon recognise that even probably the most utilitarian city E-bike can profit from being lighter via the usage of carbon fibre and prime quality elements. As well as options resembling sensible headset know-how, with inside cable routing have advantages for all sorts of riders. As you would possibly anticipate with a premium model, Simplon use Bosch electrical motors, batteries and contollers. This ensures that the consumer can take pleasure in the advantages of using a Simplon bike, with the peace of thoughts that premium E-bike know-how delivers.

Try the vary of Simplon Bikes at Merlin right here


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